Already, there is a decrease in coffee demand due to the Covid-19 pandemic. With a global pandemic underway and a recession already occurring, many people do not have had to forgo luxuries like the daily coffee. Also, coffee houses and restaurants were social places that people met frequently. This has had to change thanks to social distancing and lockdowns.
Many cafes and restaurants are now adopting new ways of selling coffee, hoping that somehow, they will be able to keep the sales high. Ho
wever, one can already tell that it will take time before the coffee industry fully adapts to these changes.
The least affected side of the coffee market is retailers who opt to roast their coffee. In as much as shipments might lead to a shortage for some time, this side of the consumer has a lesser interaction with the production chain, which means fewer interruptions due to the pandemic. Roasting also happens on demand which is a good thing. As for other distributors, the best they can do is move with technology, example, by providing efficient ordering and payment methods as well as looking at other revenue lines.